Digital Marketing
Campaign work planned against the same goals as the build, so traffic lands on pages designed to receive it and you can see what each channel returned.
What this Covers
Most campaign spend is wasted at the landing, not the click. Traffic arrives on a page that was never built for it, and the report shows cost per click rather than cost per enquiry.
Because we build the sites too, the campaign and the page it lands on are planned together. That means the offer, the page and the tracking agree with each other before any budget is spent.
We agree what a result is worth before starting, and report against that rather than against impressions.
What is included
- Campaign planning against goals agreed up front
- Landing pages built for the campaign
- Paid search and paid social campaign setup
- Email campaigns and automated sequences
- Conversion tracking configured and verified
- Reporting against the goals you agreed
What you end up with
- A written campaign plan with agreed success measures
- Live campaigns with tracking verified end to end
- Landing pages on your own site
- Regular reporting you can read without a glossary
How an engagement Runs
No discovery phase that eats the budget. Each stage ends with something you can hold.
- 1DiscoverWe map the stack, the owners and what actually has to change. You get a written scope with a fixed price.
- 2DesignFlows and screens reviewed against the scope. You get a clickable prototype.
- 3BuildWeekly builds on a staging URL. Your repo, your accounts, documented from day one.
- 4LaunchCutover, monitoring and a handover session with the people who will run it.
Tell us what needs Building
One senior reads every message and replies with next steps and a rough range.